R&D & Custom Formulation

When you need a flagship formula, we build it from the ground up with your team.

This is Nuvia’s full custom path for brands that want direct chemist access, hands-on development, specialized packaging, and a more involved technical program across oral care, topicals, medical device, and diagnostic-adjacent categories—with oral dissolving strips coming soon.

Built for brands that want a formula, format, and package system that feels genuinely their own.

This is Nuvia’s fully custom development path. It is designed for teams that want direct access to chemists, a more strategic formulation process, sample iterations, analytical and stability work, packaging alignment, and a product story built around how their brand speaks to its target market. The goal is not simply to get to launch. The goal is to create something differentiated enough to justify stronger pricing, cleaner brand ownership, and a more durable market position.

Chemist-led formulationPaid sample iterationsAnalytical + stability planningPackaging aligned to concept

Start the R&D conversation

Why brands start here

True differentiation: Built for teams that do not want to look or sound like an off-the-shelf private label brand.
Hands-on development: Your team can work directly with our chemists so decisions around ingredients, sensory, claims direction, and packaging feel deliberate and collaborative.
Commercial architecture: The program is designed to support a more premium, better-defended SKU by combining formula development, sample refinement, analytical work, packaging, and manufacturing planning into one coordinated path.
Scale-up readiness: Strong programs are built with transfer, manufacturability, and quality expectations in mind from the beginning—not patched in at the end.

Commercial read: this path is for brands willing to invest in development so they can launch something more ownable, more premium, and more defensible than a quick private label SKU.

One integrated development path, from concept brief to commercialization planning.

Formulation architecture

Oral care, topicals, medical device-adjacent, and other specialized concepts scoped around your technical brief, sensorial target, and commercial goal. Oral dissolving strips are coming soon.

Bench work + sample rounds

Paid lab development with iteration cycles so the final direction is refined rather than guessed. Flavor, mouthfeel, active loading, and use experience all get worked intentionally.

Testing + packaging alignment

Programs can include third-party analytical and stability planning, plus packaging and presentation choices that match the formula and the customer experience you want to create.

Typical reasons a project moves into custom work

The brand needs a flagship product that cannot feel generic.
The team wants more direct chemist access and a more collaborative build process.
The ingredient story, packaging, and sensorial all need to work together.
The product must support a stronger margin and a clearer point of difference.

What management usually needs to know

Development work is scoped and paid because iteration, testing, and packaging evaluation all require real technical time.
Timelines depend on complexity, ingredients, testing requirements, and packaging choices.
IP, exclusivity, and formula ownership questions are handled through the commercial discussion with sales and the project team.
Not every concept should be custom—but the right one can become the product your brand is known for.

A broader development palette across oral care and topical care.

Oral care and mucosal-support directions

Aloe vera for comfort-forward rinses, sprays, and gel systems where soothing and hydration matter. Reference
Chamomile, sage, and licorice-derived directions for gentler botanical positioning in gum, oral comfort, and post-procedure-adjacent concepts. Chamomile
Hyaluronic acid when hydration, tissue feel, and premium recovery-oriented storytelling are part of the brief. Reference
Green tea extract, cranberry polyphenols, pomegranate, xylitol, and zinc systems for more premium gum-health, freshness, anti-adhesion, and malodor-support narratives. Green tea / Cranberry / Pomegranate / Xylitol / Zinc
Essential-oil and cooling systems such as peppermint, clove, ginger, and tea tree directions when the brief calls for sensory lift, freshness, or stronger ritual cues. Reference

Topical care directions we can build around

Exfoliating enzyme and acid systems such as willow bark, pumpkin enzyme ferment, pomegranate enzyme, papaya-mango fruit enzymes, cranberry ferment, and PHA directions for resurfacing, tone, and texture concepts.
Balancing and complexion-support systems using niacinamide-adjacent positioning, spirulina, chia-derived film formers, mineral ferments, pea peptides, and sebum-balancing botanical directions.
Moisturizing and barrier-support systems with hyaluronic-acid-supportive botanicals, yeast lysate, jackfruit polysaccharides, coconut-derived barrier support, algae, saffron, viola tricolor, and film-forming hydration technologies.
Anti-inflammatory and recovery-oriented systems built around yerba santa, perilla, red algae, mushroom complexes, probiotic ferments, chamomile, aloe, and other calm-skin botanical directions. Mushrooms / Perilla
Anti-aging, eye, and lip care directions that can explore caffeine, green tea, pomegranate, watercress, acai, rice lipids, rose, licorice, and brown-algae or olive-derived antioxidant support. Caffeine eye-area support / Pomegranate skin support

How we use this ingredient palette

We use these ingredient families to build a differentiated brief around claims direction, sensorial, packaging, channel, and price architecture—not to force every brand into the same formula story. That is where custom work creates real commercial value.

Ingredient approach

We stay brand-agnostic on ingredient trade names while keeping the formulation direction credible. That gives your team flexibility to shape a product story around benefits, experience, and target consumer rather than a borrowed supplier identity.

Questions teams ask when they are evaluating a true custom program.

Can we buy the formula outright?

Formula ownership, exclusivity, and any transfer rights are commercial issues that need to be discussed directly with sales and structured in the project agreement. They are not assumed by default.

How involved can our team be in development?

Very involved. We encourage serious brand teams to collaborate directly with our chemists so ingredient choices, sensory direction, packaging decisions, and sampling rounds feel aligned with the brand from the start.

Does the process include analytical and stability work?

It can. The exact testing plan depends on the format, ingredients, claims direction, packaging, and route to market, but third-party analytical and stability work can be built into the program.

Can you help us design a product around a specific consumer or clinical use case?

Yes. The strongest custom programs begin with a clear user, problem, and positioning target, then build the formula, delivery system, and packaging around that brief.

What categories can move through this path?

Oral care and therapeutics, topical systems, and selected medical device or diagnostic-adjacent opportunities—depending on technical fit, regulatory path, and commercialization goals. Oral dissolving strips are coming soon.